Carnault

UI design

Webdesign

Prototype

Carnault is a Basel-based startup that specializes in developing high-quality, personalized electronic cigarettes.

Using our UX/UI system, you have the opportunity to create a completely nicotine-free cigarette, with each part being 100% unique. The UI design is very minimalistic and easy to navigate on this website; moreover, it's also sophisticated.

You can customize your own electronic cigarettes in three steps, complete with a leather charging case. Additionally, you can purchase each part individually, such as just the e-cigarette material, the flavor, or even the battery. Alternatively, you can select materials from your own collection.

Regrettably, despite the promising potential exhibited by our system, both the investors and the leadership of the Carnault brand were unable to grant approval for its further development. Consequently, the project retained its status solely as a conceptual framework in the realm of user experience (UX) and user interface (UI) design. This decision, while disheartening, underscores the challenges and dynamics inherent in the alignment of innovative ideas with business objectives. Nonetheless, the experience gained in formulating and presenting this conceptual framework has provided valuable insights that may prove instrumental in future endeavors and strategic decision-making.