DZSUDLO — martonborbas

Dzsúdló - Kollektív trauma

Keyvisual

Illustration

Art direction

Key visual for Dzsúdló’s previous sold-out concert, called ‘Collective Trauma’.

The key visual elements represent the contrast between big city life and the countryside in Hungary, highlighting the journey from misery to a successful life, often intertwined with corruption.

The illustrations draw inspiration from the contrasting emotions of sweet and bitter memories from a poor childhood, reflecting both the struggles and fleeting moments of joy. Each piece was carefully crafted using manual techniques, ensuring a raw, authentic aesthetic that resonates deeply with the theme. After being hand-drawn, the illustrations were scanned and digitally refined to adapt seamlessly across various platforms. They were then integrated into a range of social and street campaigns, serving as powerful visual narratives that evoke a sense of relatability and provoke thought among viewers. This process highlights the seamless blend of traditional artistry and modern design applications.

Based on Collective Trauma’s assets, I created the upcoming album cover for them. The vibe and message remain the same as before but with a more chaotic feel.