Carnault
Web design
Prototype
Carnault is a Basel-based startup that specializes in developing high-quality, personalized electronic cigarettes.
You can customize your own electronic cigarettes in three steps, complete with a leather charging case. Additionally, you can purchase each part individually, such as just the e-cigarette material, the flavor, or even the battery. Alternatively, you can select materials from your own collection.
Regrettably, despite the promising potential exhibited by our system, both the investors and the leadership of the Carnault brand were unable to grant approval for its further development. Consequently, the project retained its status solely as a conceptual framework in the realm of user experience (UX) and user interface (UI) design. This decision, while disheartening, underscores the challenges and dynamics inherent in the alignment of innovative ideas with business objectives. Nonetheless, the experience gained in formulating and presenting this conceptual framework has provided valuable insights that may prove instrumental in future endeavors and strategic decision-making.
Genre: UI design | Web design | Prototype
Photos by 199X, Yu Chen