Swissborg

Identity

Branding

Crypto

Rebranding concept for SwissBorg.

The main concept of the rebranding was to recreate the existing brand while retaining the company's core attributes. The new logo is essentially a redesigned "S" letter with a dynamic characteristic, symbolizing the liquidity of crypto. It was crucial to maintain a tech-oriented and minimalist design with a northern aesthetic.

We redesigned the icon set and defined a new color palette. We built a consistent system based on the shape of the logo, which is essentially a half-circle. The color palette reflects the crypto world, and it was also part of our plan to create a truly noticeable identity.